The web is changing. AI assistants like ChatGPT, Claude, and Perplexity are becoming the primary way people discover and interact with information online. But there's a problem: most websites aren't optimized for AI consumption.
The Problem with Traditional Web Content
When an AI assistant tries to understand your website, it faces several challenges:
- Complex HTML structures make it hard to extract meaningful content
- Navigation elements, ads, and footers pollute the core information
- No clear hierarchy of what's important vs. supplementary
- Scattered documentation across multiple pages and formats
The result? AI assistants often misunderstand, misrepresent, or completely miss your content.
Enter llms.txt
The llms.txt standard provides a simple, elegant solution. It's a plain text file placed at the root of your website that tells AI assistants exactly what your site is about and how to understand it.
Think of it like robots.txt for AI - but instead of telling crawlers what not to index, it tells AI assistants what to understand.
What Goes in an llms.txt File?
A typical llms.txt file includes:
- Title and description of your product or service
- Key documentation links organized by importance
- API references and technical specifications
- Getting started guides for new users
- Contact and support information
Here's a simple example:
# Acme Inc
> Build better software with Acme's developer tools
## About
Acme provides APIs and SDKs for modern applications.
## Documentation
- [Getting Started](/docs/getting-started)
- [API Reference](/docs/api)
- [Examples](/docs/examples)
## Links
- Website: https://acme.com
- Support: support@acme.com
Why Adopt llms.txt?
1. Better AI Visibility
When someone asks an AI assistant about your product category, you want your solution mentioned. llms.txt helps AI understand your value proposition clearly.
2. Accurate Information
By providing structured, authoritative content, you reduce the risk of AI hallucinating incorrect information about your products.
3. Future-Proofing
As AI becomes the dominant interface for information discovery, having AI-optimized content will become as important as SEO is today.
4. Competitive Advantage
Early adopters of llms.txt are already seeing benefits in AI-driven discovery. Don't let competitors get ahead.
Getting Started
Implementing llms.txt is straightforward:
- Create a file named
llms.txtin your website's root directory - Add your key information following the standard format
- Link to your most important documentation
- Test with AI assistants to verify accuracy
The Growing Ecosystem
Thousands of companies are already adopting llms.txt, including industry leaders like Stripe, Vercel, and Anthropic. The standard is gaining momentum because it solves a real problem in a simple way.
Ready to make your website AI-ready? Check our directory to see who's already using llms.txt, or create your own in minutes.
Ready to make your docs AI-ready?
Create your llms.txt file and get listed in our directory.