AI Is Recommending
Your Competitors.
Check if ChatGPT, Claude, Perplexity, and Gemini can see your site.
Why this matters
AI is the new front door. When someone asks ChatGPT "what's the best tool for X", that's a buying signal. If you're not in the answer, you don't exist.
The llms.txt file tells AI what your business does and why it matters. Without it, AI guesses. And usually recommends your competitor instead.
Stripe, Cursor, and Vercel already have llms.txt. They're getting recommended. You're not.
The longer you wait, the more entrenched your competitors become. This compounds.
What is llms.txt?
A simple text file at yoursite.com/llms.txt that tells AI what your business does. Think of it as robots.txt for AI.
Created by Jeremy Howard at Answer.AI in 2024. It exists because AI struggles to understand modern websites filled with navigation, popups, and complex layouts.
An llms.txt file gives AI a clean summary: what you do, what you offer, and why you matter. Without it, AI guesses. And usually gets it wrong.
Who needs llms.txt?
Any business that wants AI to recommend them
SaaS companies
Get recommended when users ask AI for tools
E-commerce
Show up in AI product research
Service businesses
Be visible when AI recommends solutions
Content sites
Get cited when AI answers questions
If you want AI to recommend your business, you need llms.txt.
How it compares
Three files, three different purposes
robots.txtControls what gets crawled
Search engines (Google, Bing)
sitemap.xmlLists all pages for indexing
Search engines
llms.txtExplains what your business does
AI systems (ChatGPT, Claude, etc.)
You need all three. llms.txt is for AI, the fastest-growing way people find products. Learn more
Frequently asked questions
Everything you need to know about llms.txt